Since the dawn of time men and women have looked for ways to count their time, finding ways to meet at certain times. Under a full moon or at first light, when the sun peaks over the horizon, to throw its rays carefully into the landscape. The sun was the King of the day, the work, the doing, the tan lines. The moon the Queen of the night. And the time keeping started out by following these two stars of the heavens above...
The YES World Watch was invented in 1999 and offers a unique way to look at time. Instead of 2 hands that keeps hours and minutes, it has one solar hand that circles every 24 hours and points to time on the surrounding dial. 12 o`clock noon on top, midnight on the bottom. Instead of a watch face with numbers it has a LCD that shows you the length of day and night. At a glance you can tell times of sunrise and sunset, how much daylight is left and when the day begins for wherever you happen to be. It also has a sunrise alarm along with a regular alarm. The smaller circle in the bottom half shows lunar phase. Pilots are able to tell when sunrise and sunsets occur, can fly safer. Travellers can make sure they experience the first rays wherever they are. Photographers can plan shooting with the beautiful light of dusk.
So we can keep looking at the sky ... or just glance at the YES watch and get the whole picture.
All YES watches feature: Ronda Swiss analog movements and Japanese digital chip technology programmed in Hong Kong, designed in California by the "mad" Viking - Bjorn Kartomten. It is truly an International watch.